We are witnessing a very quick and unstoppable change because of the events of the past months, which is leading to a new set-up of the people value system, that is going to last.
Knowing the new direction of change is essential for companies that want to strengthen the relationship with their customers, current and future, and act in a market that in a few months has changed a lot and will not stop here.
The webinar held by Eumetra last September 16th revealed the post-Covid social scenario, outlining future trends related to:
- Individual (values, attitudes, life plans)
- Consumption and relationship with the Offer,
- Communication (new expectations, new contents, new tones/registers)
- Role and expectations towards companies.