Eumetra International

Eumetra’s new international hub, supporting holdings all over the world with market research

Generation Z: image and brand value

The second edition will be available soon

Eumetra UltraConcept test

the true potential of a green product idea

SWIPE UP | Influencer Effectiveness Model

Eumetra research model for the selection and the application of influencers and brand ambassadors

Generation Z: the best is yet to come

28 September 2021

Generation Z: the best is yet to come

Eumetra launches the most in-depth international research on the younger generations. After these two years, young people have a lot to tell society and companies. In 2019, thanks to the […]

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What is the influencer marketing ROI?

14 September 2021

What is the influencer marketing ROI?

People trust people, an old adage that in the digital age has taken on a new form (not a new nature): people follow (but,  above all. listen to and react […]

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Ultra Concept Test by Eumetra – the true potential of a green product idea

14 September 2021

Ultra Concept Test by Eumetra – the true potential of a green product idea

It is good practice to check that everything is in order with a concept for a new product/service before the launch. However, there have been limitations in market research on […]

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Generation Z: the best is yet to come

14 September 2021

Generation Z: the best is yet to come

With the first edition of the research “Generation Z: image and brand value”, carried out in 2019, we discovered many unexpected peculiarities about this generation. We realized that it is […]

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Eumetra International: Eumetra’s new international hub, supporting holdings all over the world with market research

30 June 2021

Eumetra International: Eumetra’s new international hub, supporting holdings all over the world with market research

Eumetra affirms its international vocation with the opening of a new office in Switzerland, operating from 30th June 2021. As Eumetra International CEO and Eumetra Partner Luca Secci states: “Eumetra […]

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Where is the society headed?

20 October 2020

Where is the society headed?

2020 is truly the year of refoundation of many pillars of our existence; foundations of life that have been identical for seven decades, and that we took for granted. The pandemic […]

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Welcome to our new “home”

20 October 2020

Welcome to our new “home”

Welcome to our new website, in which we present ourselves with a completely renewed image, starting from our new logo, and with an enriched offer. At the end of 2019, […]

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Let’s meet the future

29 July 2020

Let’s meet the future

We are witnessing a very quick and unstoppable change because of the events of the past months, which is leading to a new set-up of the people value system, that […]

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Who we are

Eumetra is a social and market research agency, providing agile, actionable and reliable solutions to corporate decision makers, to support them to make the best decisions for their company future.

We believe that every decision needs to be based on various factors – instinct, intuition, experience, rationality and the usage of appropriate tools to provide guidance – thus we take all of these into account in order to turn knowledge into action.

 

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Knowledge building

Eumetra Knowledge Building is a system of proprietary syndicated research designed to understand the New Society and the New Individual: people’s needs and consumptions patterns across many sectors. It is a unique source of information, continuously updated.

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Ad hoc solutions

The suite of research solutions developed by Eumetra aims to provide businesses with bespoke advice to feed their innovation pipeline and fine tune their communication to engage with consumers. Based on in-depth knowledge of individuals and cultures, our solutions allow companies to answer rapidly and proactively to both strategic business questions and tactical needs, always guaranteeing maximum efficiency and an excellent value for money

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Locations

Milan
Corso Magenta 85
Milano, 20123 Italy

+39 02 22198360
+39 02 22198362 (FAX)

Rome
Piazza del Popolo 18
Roma, 00187 Italy

+39 06 36712227
+39 06 36712400 (FAX)

Lugano
Piazzetta San Carlo 2
Lugano, 6900 Switzerland