Research

What is the influencer marketing ROI?

14 September 2021

What is the influencer marketing ROI?

People trust people, an old adage that in the digital age has taken on a new form (not a new nature): people follow (but,  above all. listen to and react […]

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UltraConcept Test by Eumetra – the true potential of a green product idea

14 September 2021

UltraConcept Test by Eumetra – the true potential of a green product idea

It is good practice to check that everything is in order with a concept for a new product/service before the launch. However, there have been limitations in market research on […]

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